Market Intelligence · NZ & AU

Marketing pricing,
made clear

Wisen translates agency benchmarks, platform costs, and market data into structured intelligence — so NZ and AU businesses can make informed decisions without guessing.

View reports How we research ↗
NZ avg Google CPC
$3.24
NZD · search campaigns · 2026
AU avg Google CPC
$4.12
AUD · search campaigns · 2026
NZ brochure website
$4–8k
NZD · agency build · 2026
Social media — growth tier
$1.5–3k
NZD / month · agency retainer
Reports published
3
Social · website · paid ads
Sources researched
26+
NZ and AU agencies · 2025–2026
What is Wisen

Rigorous research,
presented with care

Marketing pricing in New Zealand and Australia is opaque by design. Agencies rarely publish rates. Benchmarks default to US figures. Small businesses end up guessing — or overpaying. Wisen exists to fix that. We research real agency pricing, published benchmarks, and platform data, then present it in a format decision-makers can actually use.

Considered
Every data point is sourced, dated, and scoped to the NZ and AU market.
Transparent
We show our sources and acknowledge where data is estimated or limited.
Direct
Ranges, not vague approximations. Numbers you can use in a conversation.
Current reports · 2025–2026
Report 01
Social Media Agency Pricing
Monthly retainer packages, per-post content costs, real agency examples, and hourly rate benchmarks across NZ and AU.
Monthly packages Per-post rates Hourly rates
View report →
Report 02
Website Build & Maintenance
Build costs by site type and provider, maintenance plan tiers, ongoing infrastructure costs, and first-year total estimators.
Build costs Maintenance Hosting
View report →
Report 03
Paid Ads Benchmarks
Google Ads and Meta Ads CPC, CPM, and conversion benchmarks by industry, plus management fee structures and budget planning.
Google Ads Meta Ads By industry
View report →
Coming soon
Report 04
SEO Services Pricing
Local SEO, technical audits, and monthly retainer benchmarks for NZ and AU agencies.
Local SEO Technical audits Retainers
Coming soon
Report 05
Copywriting & Content Rates
Blog posts, email sequences, landing pages, and social captions — what NZ and AU copywriters charge.
Copywriting Content strategy Email
Coming soon
Report 06
Photography & Video Production
Day rates, half-day rates, and project costs for commercial photography and video across NZ and AU.
Photography Video Day rates
How we work
01
We research publicly available data
Agency pricing pages, published benchmarks, industry reports, and platform documentation — sourced directly, not aggregated from other summaries.
02
We scope it to NZ and AU
Most benchmarks default to US data. We prioritise local sources, and where NZ-specific data is thin, we apply known market factors and say so clearly.
03
We present ranges, not false precision
Pricing varies. We show realistic ranges by provider type and tier, so you can find where you sit — not just a single number that may not apply to you.
04
We date and source everything
Every report states when research was conducted and which sources it draws on. Markets change — so does our data. Each report is versioned accordingly.