Practical perspective on marketing pricing, agency relationships, and how NZ and AU businesses can spend smarter.
Most small businesses in New Zealand have no reference point for what marketing actually costs. Agencies rarely publish rates. Benchmarks default to US figures. The result is that business owners either underspend on channels that would work, or overpay for services that are priced for larger markets. Here's what to look for — and how to ask better questions before you sign anything.
A plumber in Auckland and a legal firm in Wellington both need Google Ads to work, but they're operating in completely different CPC environments. We break down what the numbers actually look like.
Many agencies charge 10–20% of your ad spend as their management fee. At low budgets this sounds reasonable. At scale it stops making sense. Here's how to think about it.
A $1,500 freelancer quote is not the same as a $1,500 investment. What looks like a saving upfront often becomes a cost in the second year when support disappears and the site needs rebuilding.